Toyota of Lewisville in the Greater Dallas Area is Taking Pre-Orders on the all-new Prius Hybrid

Toyota of Lewisville in the Greater Dallas Area is Taking Pre-Orders on the all-new Prius Hybrid

Dallas, TX

May 01, 2009 - Toyota Motor Sales (TMS), U.S.A., Inc., recently announced manufacturer’s suggested retail prices (MSRP) for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota of Lewisville in the greater Dallas Fort Worth, Texas area. The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations. “The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great price,” said Bob Carter, group vice president and general manager of the Toyota Division. Carter sees the most popular model starting at an MSRP of $22,000, equipped with a high level of standard features, “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model” he said.

“We’re taking pre-orders on the vehicle as we speak,” said Steve DeWitt, General Manager of Rene Isip’s Toyota of Lewisville dealership. “It’s an outstanding product that’s value priced at $21,000 MSRP. Toyota has always been the leader in fuel efficiency and the new Prius takes that leadership to another level.” Customers that wish to view the Prius or take a test drive should contact Patrick Ogbeide at 469-671-5500.

Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than 1.2 million owners worldwide for over 10 years. When it goes on sale, the 2010 Toyota Prius will once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including EPA fuel economy estimates of 51 mpg city, 48 mpg highway and 50 mpg combined (EPA MPG estimates, actual mileage will vary).

The third-generation 2010 Prius will offer enhanced performance and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as four driving modes, steering wheel touch controls that display on the instrument panel, a moonroof with solar panels, and Intelligent Parking Assist (IPA). The Prius is equipped with Toyota’s industry-leading Hybrid Synergy Drive and certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV), emitting over 70 percent fewer smog-forming emissions than the average new vehicle. A larger and more powerful yet more efficient 1.8-liter Atkinson-cycle, four-cylinder engine produces 98 horsepower at 5,200 rpm. Together with its electric motor the hybrid system in the new Prius will generate a combined net horsepower of 134, an increase of 24 horsepower over the previous generation. Base MSRPs do not include a delivery, processing, and handling (DPH) fee of $750. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary. ###